When it comes to naming a beauty salon, the key is to get chose a name that suits your business (your brand) and, more importantly, suits your clientele.
Having seen the name of a new salon that’s opened near us, I am also reminded that it needs to be a name someone will remember. The offender has a name with a mixture of letters and numbers (something like NvigR8) which is like solving a puzzle if you ever need to find them.
There are a few options when it comes to naming a new beauty salon which will also help you chose a great beauty salon name:
- Name It After Yourself – Many salons start from either a room in a sports centre or hair salon, or from you being a mobile beauty therapist, so naming a salon after yourself is a very obvious and personal option. If you have aspirations to grow your business, is it a name that can be carried through to salon number two? An attractive name for your salon brand can work well off but it needs to be a relatively unique name otherwise you may run into trademark disputes.
- Name It After The Area – I like this idea if you are only ever going to want one salon. The caveat being that the name of your location has to be relatively attractive too. eg. Basingstoke Beauty doesn’t sound as nice as The Crookham Village Salon.
- Brand Experience Name – What I mean by this is a name which encapsulates the essence of the business. This is by far the most popular option and finding a unique name is not that easy. So if you get a good name and want to protect it, Trademarking is essential. We have Beauty Box* and Truly Scrumptious – two very different names that offer two very different thoughts about the brand experience behind them. One I heard recently that I loved was “Strip” for a waxing salon, which offers great opportunities for marketing campaigns.
- Off The Wall – These are the salons with names that don’t relate at all to a brand experience. I haven’t come across too many of these but the danger is that sometimes, trying to be clever can work against you. It needs to be a very special name to work.
Chosing A Name For Your Beauty Salon
As much as the salon is yours, you should be as objective as possible. If your salon name does not engage with your clients, it’s not doing it’s job. Listen to advice and don’t take any negative comments as personal (as hard as that may be).
If you can afford it, go to a branding agency. (Yeh, right – We all have those budgets lying around right). At the very least put in the time and effort to do some market research before you plough ahead into (what is) a very big decision that will have a long-lasting consequences for your beauty salon.
The key is to be objective. It’s great that you love the name, but your audience has to love it as well.
Who are your best customers?
What’s the average age? All women or men? Are they single or family people? There is always the chance that you will alienate groups of people with the name you chose. Bearing in mind, you need your beauty salon to make money, who should the name be aimed at? By understanding who your best customer groups are you can be more understanding about what’s important to them.
Is the local area important and do you plan to move? By leveraging the area, you can make the most of local sentiment. Mary Portas did this well in her recent “Mary Queen Of Shops” series, renaming a business to be [simply] the address – 32 London Road. Ask local groups from your target market what they think .
Memorable Beauty Salon Names
This is key. Is your salon name memorable and is it easy enough to spell if someone needs to find you? There is nothing worse than a ‘clever’ misspelling of a name or complicated words in your name. No-one likes to feel stupid, especially if they can’t spell your company name. (Arguably we created this problem with Truly Scrumptious – easy to remember but that scrumptious word can be a spelling challenge).
Very often… simple is best.
Will It Work For Marketing?
Some names simply don’t work when it comes to marketing. Some of the largest brands in the world have re-named themselves in the past ten years because they don’t do the job anymore. eg. British Petroleum became BP. Norwich Direct became Aviva.
I know it may sound silly but the size of your name (the number of letters) and the shape the letters make is very important to how your name will look visually. When it comes to then taking your logo (or name) and using it on the web, in press adverts or on price lists; if it’s too long, sometimes it simply won’t fit the shape effectively. Sound familiar?
There are some funny (and slightly rude) examples on the web, when translated into domain names, which weren’t thought out that well and really illustrate the point well.
The name you chose is an important decision for your beauty salon and can very personal. But, the more objective you become and the more you study some of the large high street chains and how they work their ‘brand’ name, the more chance you have of connecting with your customers.
Yes, you will get some people who don’t like what ever name you chose – especially if you are renaming an existing salon – but with the right amount of questions asked beforehand, you should be able to come up with a beauty salon name you love, your clients adore and new customers flock to.
*In 2012 we rebranded Beauty Box to Truly Scrumptious to bring all the salons in line.